Right after news broke about his split from Jennifer Lawrence, up turns this video of Coldplay's Chris Martin giving the good people of India some musical magic.
Charmingly, it's in some tiny little venue and the whole set up looks very improvised. That didn't stop the lucky patrons from singing along and recording it all.
The beer signs behind him got a fair deal of marketing out of it as well.
That headline is kind of a joke, because you can never be fully prepared for this.
Most of the cast gets together for this 12-minute series of songs, inside jokes and surprises in the name of Red Nose Day.
"It's the first romantic ballad about inc*st in Coldplay's career."
Jay-Z welcomed the media and a bunch of other mega-huge artists to a March 30 press conference to relaunch his recently purchased music streaming service Tidal.
It's supposed to serve as some sort of musician-owned alternative to Spotify and Rdio, but the weirdness of the press conference might have eclipsed whatever the stars had to say about the $20-a-month ($10 for a lo-fi version) lossless service.