So, the Supreme Court of the United States essentially legalized gay marriage today for all 50 states and it's a wonderful thing.
There's been a lot of rejoicing, which is great. There's also been a lot of brands rejoincing, which can be a little weird.
It's lovely to see them make an effort to share in this civil rights victory, but it also can seem a tiny bit pandering and strange. In the end, they are still businesses trying to sell you something, right?